Do you know how the top 20% best-in-class consumer brands differentiate themselves from everyone else? Did you know that only 17% of consumer brands are satisfied with their ability to deliver tailored shopper experiences?
Today’s consumers want more than just product personalization. They require a totally customized consumer journey. This is what Hyper-Personalization is about.
Based on a research conducted by Aberdeen, best-in-class consumer brands know what it takes to personalize every aspect of the consumer experience in order to increase shopper loyalty.
The key to achieving “Iconic Brand” status is differentiation.
In this article, you will explore a full research report conducted by Aberdeen, a webinar, a check list and more, to understand what it takes to achieve differentiation through Hyper-Personalization. As a result, you will discover how best-in-class brands improve customer satisfaction and loyalty while increasing consumer spending.