The following is an editorial by Monica Menghini, our Executive Vice President and Chief Strategy Officer, from the new issue of Compass magazine: The Cloud Imperative in the Age of Experience
If you still think of the cloud as an IT subject, you’re missing the point. The inflection point. The cloud is now impacting the corporate strategy of every company, and in particular, it is changing business models.
Make no mistake about it: with the virtualization of technology that the cloud enables comes the virtualization of business applications, processes and services. In effect, it means the virtualization of an organization.
Virtualized business removes people and latency from processes, providing unprecedented agility. Companies can adopt new systems in days or weeks, rather than months or years. It’s the inspiration behind the 3DEXPERIENCE platform on the cloud, which virtualizes applications, processes and services, enabling businesses to move at digital speed.
Cloud also is bringing transformational change to value chains, enabling companies to respond much more effectively to customer demand and to expand towards dynamic value networks orchestrated in the cloud by technology actors such as Dassault Systèmes.
With our 3DEXPERIENCE Marketplace on the cloud, a company can reach out to an ecosystem of suppliers and establish powerful value networks. It can use the Marketplace as a private cloud from which it manages orders, procurement, regulation and payments to its pre-selected suppliers. It also can reach out to other suppliers on the public cloud, engage their services, and eventually invite them to become a permanent supplier and incorporate them into its own private cloud system.
Value networks on the cloud are evolving, linking companies through complex, multi-party arrangements into single, virtual organizations. This shift is profound and is having a transformational impact on business models and the core drivers of competitive differentiation.
What is the cloud? The cloud is a business imperative. It’s more than just virtualized technology. It’s an amalgamation of many years of technological innovations and development that has evolved into the foundation for new business models, such as the platform business model used by Dassault Systèmes.
The 3DEXPERIENCE platform on the cloud virtualizes your business. The 3DEXPERIENCE Marketplace virtualizes your supply chain, transforming it into a digital value network. The inflection point enabled by cloud computing is here and now, and 3DEXPERIENCE is your ticket to climb aboard.