SUSTAINABLE INNOVATION IN RETAIL & E-COMMERCE

Sustainable Innovation is the adoption of new processes and systems, crucial to the next steps of consumer-centered product development, especially in the Footwear Industry.

During the Footwear Innovation Summit in Los Angeles, Dassault Systèmes discussed, with other companies such as Volumental or Alibaba, how sustainable innovation is implemented in leading brands, how it affects materials, designs, distribution and the consumer connection through e-commerce along with the long-term vision for the footwear industry.

 

 

A consumer-driven process

The footwear industry is in a race to speed up production, adopt sustainable manufacturing practices and manufacture customized products that are both affordable and perform better than historically mass-produced footwear. Speeding up the footwear supply chain while incorporating flexibility are key factors in delighting the footwear customer of the future. And technology is an important part of the solution to overcome these industry-wide pain points.

In addition, consumers increasingly expect companies to be good ‘stewards’ of the world: they are more loyal to brands and retailers they respect. So brands that lead the way on environmental stewardship through sustainable innovation will develop more consumer loyalty and have a great story to market that will ultimately drive more sales.

 

Dassault Systèmes: a sustainable approach

At Dassault Systèmes “sustainable innovation” is everywhere.  In 2018, Dassault Systèmes was rated #1 in the Corporate Knights Global 100 Most Sustainable Companies.  This is based on a combination of our internal sustainable practices but also on how we support businesses in their transformation journey.

Dassault Systèmes provides business and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing product, nature and life. Our solutions allow home and lifestyle companies to work differently, to reduce the numbers of samples needed to reach the right business decisions, to go from concept to e-Commerce while minimizing as much as possible the delays of traditional physical processes. “In the virtual world, we can simulate and evaluate impacts before producing the product itself. What is more, virtual worlds help people imagine differently; they extend and improve the real world.” said Bernard Charlès, Vice Chairman & CEO, Dassault Systèmes.

 

Quant-U: A Customized Footwear Experience

ECCO, a world-leading brand of footwear and leather goods, and its Innovation Lab have collaborated with Dassault Systèmes’ to develop a pilot footwear customization project named QUANT-U (quantified you), combining their technologies in order to create 3D printed customized comfort for consumers. For the first time, individual data on the foot and stride patterns can be used directly with in-store additive manufacturing to create customized silicone midsoles. This project illustrates truly consumer-driven comfort, combined with a sustainable approach of reducing inventory and costs with 3D-printing. Learn more at https://blogs.3ds.com/perspectives/a-unique-step-into-the-future-of-footwear/

 

 

 

Discover more during the Footwear Innovation Summit in Shenzhen !

Dassault Systèmes will be at the Footwear Innovation Summit in Shenzhen. Our Consumer Goods and Retail Industry Business Consultant, Ken Chew Tan, will be discussing the critical topic of « The Digitalization Era » during a panel on Thursday, November 15.

https://www.3ds.com/events/single/footwear-innovation-summit/

Lauriane

Lauriane

Lauriane is currently Marketing Director for the Consumer Goods & Retail Industry at Dassault Systèmes. She took over this role in 2016, after ten years of work experience at Dassault Systèmes in various Marketing and Communication positions. Prior to this role, she spent four years in charge of the Communication for the FashionLab by Dassault Systèmes, the company’s technology incubator dedicated to the fashion industry. She holds a Master in Management with a special emphasis on Marketing. Passionate about fashion, digital technology and sustainable innovation, she creates and delivers inspirational content for various communication channels. She is also in charge of developing strong relationships within the consumer goods and retail ecosystem.