Social Intelligence and Analytics

Social software is growing fast and becoming more and more important. If you haven’t had a chance to see our previous post about Social Innovation, you can do it here. So, our social dimension becomes one of the keys  to establish working relationships, innovation and process management.

However, social software brings new complications in our life. The growing amount of social-related information can simply shout down your workday. You can spend your working day connecting with people via social networks and communities, following Twitter messages and others.

How can we live efficiently in the ocean of social information and how can we get more value from social networks – I think this is a key question we’ll need to answer in the near future. I’d like to bring a few examples of applications from very basic and known to newcomers and innovators that explore the domain I call Social Intelligence.

My first example is pretty obvious. I’m sure you are using Google. However, an interesting new feature you can explore with Google Social Search. When you’re logged in into your Google Profile, all your searches become “social”, so you can see information related to you from different social dimensions- blogs, social networks etc.

Another example. If you are on Twitter, you may find it difficult to run after all your connections and messages. However, if you want to focus on a specific area, domain or information you can use Twitter Search. Twitter search will allow you simply find all relevant tweets according to the keywords. In addition to that you will be able to convert results of your search as RSS feed and follow them up in your RSS reader.

From the area of well know and established tools I’d like to move to less known companies in the domain of social analytic software. There are many new and  innovative companies exploring the social domain these days and , of course, will not be able to go after all of them. However, I’d like to flash in front of your some interesting examples that drove my attention from company called Trampoline Systems.

So, I’m sure you will be able to get advantages of existing tools and feature in Google and Twitter, so your  social connections will run faster and more efficiently as well as explore new fields of social intelligence. I see a significant value that social analytic software can bring to our everyday lives, and I’m sure we’ll see more and more examples in the future.

What are some others that you like?

Best, Oleg

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