MWV: Packaging Matters™!

What retailers lose sight of is that Drinktec Hero Packpackaging is a very efficient advertising vehicle. 100% of purchasers interact with the package. That’s not true of their television ads, print ads or billboards. So packaging is an amazingly important and efficient advertising vehicle.”

Bill Cecil, Vice President of Machinery and Automation, MWV

Many beverage companies expect a package that is low-cost and efficient to produce and deliver. MWV, a worldwide leader in packaging, goes far beyond that simple formula. Its market insight and innovative solutions make it a packaging partner of choice for leading beverage brands around the world.

In 2011, MWV launched Insight to In-Market, a fully integrated approach designed to provide solutions that differentiate on shelf while providing customers with speed to market, flexibility and agility. The Insight to In-Market approach is rooted in consumer and market insights. The findings help identify opportunities to develop engaging packaging designs that strengthen the brand experience and loyalty.

To sustain this strategic approach, MWV chose Dassault Systèmes’ 3DEXPERIENCE platform for every step of the package development process, from brainstorming marketing concepts through 3D design, simulation and manufacturing.

“What’s different about the 3DEXPERIENCE platform is that the design and production tools are all integrated. That’s particularly important to MWV because we design and manufacture packages all over the world – from China to Japan, Australia, Europe and the Americas. The collaborative nature of Dassault Systèmes’ solutions was critical for us.” Adds Cecil.

Please watch the MWV video testimony and read the flyer to discover how with the 3DEXPERIENCE platform, MWV has compressed the packaging timeline from 18 to 6 months by developing more efficient business processes and streamlining 3D data from product design to manufacturing.


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