Is Dassault Systèmes a Design Company?

While Dassault Systèmes has always been about design (see mission statement below), you probably know it best as a software R&D company, or perhaps when you think Dassault Systèmes, you think planes, trains and automobiles. Rightly so.

But look at our mission statement:

“Enable people to create innovative products and experience the whole lifecycle to build a better environment for the future.”

Doesn’t that scream design, i.e. designing the future?

Here enters the Dassault Systèmes Design Studio.

Our Design Studio story began one year ago when we announced Anne Asensio as vice president of design experience. You may be asking yourself, “what’s design experience supposed to mean?” It’s listed in Wikipedia as experience design, and basically about designing for the user experience, or as Anne likes to say, designing with “human at the core.”

Anne is a prolific creative and creator (20+ Design years at Renault, General Motors . . .). Since last year she’s been busy designing the designs of Dassault Systèmes from the inside out. (Ok, pun intended!) One deliverable is the creation of the Dassault Systèmes Design Studio, aka DS Design Studio.

Because PLM and, well, our lives (experiences, memories and futures) are intermingled with design, we’ll be talking about it through the coming months on 3D Perspectives. Call it a warm-up or introduction, 3D Perspectives’ Design Series 1 is dedicated to the Design Studio so that you can:

• Learn about DS Design Studio’s mission
• Explore its ‘four pillars’
• Get to know the people behind it
• . . . and get revved up for future Design posts

If you’d like to follow our series, the easiest way is to subscribe to 3D Perspectives via email, RSS or Twitter.

We’d like to hear from you, so don’t be shy about leaving comments. The blogosphere is a domain of discussions, so let’s get the Design talk rolling!

Meanwhile, stay tuned for my next post exploring the DS Design Studio mission . . .