“Insuring” strong customer relationships

When buying a new car, you also purchase insurance coverage. The same applies when you move into a new home. And when it comes to visiting the doctor, you’re using health insurance. In the case of an accident, insurance can be invaluable. Insuring yourself provides reassurance in your day-to-day life – it’s not about simply signing a one-time contract.

For such important matters, you want a long-term relationship with a trustworthy provider. Luxembourg’s LALUX Assurances, a leading life and non-life insurance company knows this, and that’s why they focus on customer satisfaction and support. Building a loyal and individual relationship with each customer is essential to meet everyone’s specific needs.

EXALEAD OneCall has helped LALUX transform how they build customer relationships. A data-driven application providing a 360° view of the customer journey improves the customer’s experience. With this tool, LALUX is able to aggregate all information in a single application. Now every domain – from marketing to selling – can access all relevant data for each customer. The company used to consist of three siloed businesses. All information is now integrated into a single source, facilitating cross-selling.

The technical implementation of the application was simple and comprehensive – for the employees and agents. The intuitiveness and the strong performance of the search engine of EXALEAD OneCall are the major benefits for LALUX.

Read the case study to find out more about the implementation of EXALEAD and watch the video to learn more about how to optimize the customer journey from the company’s point of view.

 

 

 

Romy Goehner

Romy Goehner

Romy is an intern on the Corporate Publishing Team at Dassault Systèmes. She studies Communication Science and mainly contributes to Customer Referencing and the Compass magazine.