Discover: Team 4 CATIA Hackathon Projects!

In April 2019, 5 teams led by CATIA and SOLIDWORKS experts, and bringing the most progressive architecture and design firms together, had 48 hours to design the Milan of the future. Team 4 was the winners.


Team 4

John Cerone and Geoffrey Bell, both from SHoP, Amir Talachian from CADMAKERS, Eric Beatty from OMAX and Robert JOST, SOLIDWORKS Product Definition from Dassault Systèmes

click to tweetTweet: Harmonize all elements of a city into healthy human experience – discover the #CATIA hackathon Team 4 project


A city can be understood as a complex collection of data – statistical and cultural, historical and contemporary. Each instance of urban change is contingent on the state of that information, and in turn, adds new values to the flow. This means that responsible, effective designers cannot be fulfilled by limiting analysis to isolated sites, or proposed solutions to one-off buildings.

To harmonize all elements of a city into healthy human experience we have to expose ourselves to the full complexity of the urban context. Ethical design demands the ability to respond immediately and intelligently to a city’s global criteria. With their data made visible and harnessed, cities of the future may be minutely responsive to the needs of all their residents. Real-time decision-making then becomes possible for the first time. Optimized through parametric modeling, temporal zoning, and responsive land-use planning, the shape of change can be thoughtfully directed to equitable ends.

Team 4 designed a system able to synthesize diverse sets of data in order to generate actionable infrastructural responses. Data regarding transportation, residential vs. commercial zoning, proximity to supermarkets or other services, even the angle of sunlight can be used to determine the needs of an entire neighborhood. The system then instantiates city blocks based on this data, producing the most efficiently planned design for that area. Starting from the level of a single urban block, this tool effortlessly scales to be instantiated along a corridor of thirteen sites.

This results in a gradient of integrated and mutually cognizant outputs that shift responsively as you travel through the city. In the historic district, buildings appear low-rise and more angular as to fit in with their surroundings. In the more contemporary area of the city, the buildings will be high-rise and more rounded in appearance. Colors represent the needs of the area, residential space, commercial space, retail and other services.


The idea of the project came up very quickly.  We brainstormed on what kind of data can contribute to our system, and then used that as our variables to drive the designs.  We took into account the district each building resided in (historic vs. contemporary), zoning (commercial vs. historic) and if any cultural space was needed.

We chose thirteen different blocks spread between the older, historic section of Milan, all the way to the more contemporary City Life area.  Each of these blocks were traced out and then brought into xGenerative Design.  Our data was then used as parameters in its graphic modeling interface, where the geometry and zoning of each building was determined by surrounding data points.

Further details were added using xDesign and xShape. Even the new signature building that can be seen at City Life was modeled using both xShape and xGenerative Design. Once each block was populated and we were happy with the result, we brought it all together using City Referential.

In the end, the judges chose us and we walked away as winners.

One final thing worth mentioning is that was great to see different apps from different brands within DS all communicating seamlessly on the same platform.


Walk through the creation with 3DEXCITE Creative Experience app…

Related posts:



Social Media Content Manager at Dassault Systèmes
Hi - I'm the social media content manager for our Offer Marketing team. Please feel free to connect with me on LinkedIn or on Twitter.