Mike Demler, Technical Editor — EDN, recently concluded in his article, The design-to-cost imperative and customer value , that ‘Too many companies in “mature” competitive industries blame customers or the tough economy for driving down prices. The lesson from the most successful companies is to continually deliver greater value. Companies should focus more on how their engineers can design for value rather than obsess over balance-sheet-driven cost-cutting strategies, in which layoffs and outsourcing are all too prevalent.’
The focus here is on innovation versus purely cost reduction. Product Lifecycle Management (PLM) is a significant element to the equation as it impacts not only costs reduction, but more importantly provides the means to deliver top-line growth. Another more recently and extremely critical element to foster innovation is the move by Dassault Systemes (DS) to tie social innovation with the product development process, also known as PLM2.0 as supported by the DS V6 online platform.
V6 facilitates that connection between “Customer” and “Company” in a LifeLike manner all the way through to the engineering, to which Mike Demler is referring.
Consumer Focus + Technology Leadership + Business Process Agility: these are the drivers for DS in the High-Tech industry as expressed by our customers and that we drive with V6 capabilities.
It’s comforting for me to see that we all share a common vision to place consumers and consumer value at the core.