How Canoo, the “Netflix of Cars,” is Disrupting the EV Market

Canoo RidehailIn today’s burgeoning electric vehicle market, there are a range of new, sleek car designs, offering the promise of an utterly new driving experience and all the bells and whistles featured in the new generation of EVs. Dassault Systèmes is proud to be partnering with almost every major electric vehicle start-up as we work towards building a more sustainable future of mobility.

Should We Rethink Car Ownership?

One such company is Los Angeles based EV start-up Canoo, which believes it is time to rethink traditional vehicle ownership and is using the 3DEXPERIENCE platform to transform an industry. In a keynote presentation at the 3DEXPERIENCE FORUM this past May, Olivier Bellin, head of operations for Canoo recounted how automobiles have touched nearly every aspect of society and industry for over 100 years. But while the allure of the open road has seen individual car ownership rates steadily rise over the past few decades, the reality of car ownership has drifted far from the promised ideal due to traffic and infrastructure issues, gasoline and maintenance costs, and environmental impact. Ride sharing apps like Uber and Lyft are exploding, providing people with alternatives to car ownership.

Competitive Advantage with the 3DEXPERIENCE Platform

Olivier BellinAccording to Bellin, Canoo will offer a range of EVs to private and commercial customers by subscription only, on-demand, à la Netflix – and is poised to cause major disruption to conventional transportation industries with their subscription EV service – an innovative alternative to traditional car ownership.

To grow quickly in a competitive EV start-up space Canoo needed a solution that provided flexibility, low overhead, seamless collaboration with its production and manufacturing partners and suppliers. Canoo selected the 3DEXPERIENCE platform on the cloud to accelerate time to market.

“We are running a lean organization that heavily relies on partners and contract manufacturers. We are satellite. We need tools that support us. We need a net unified data model and digital integration across the enterprise and across the network… The system is ideal for us because it is available 24/7 across the globe. For all our employees and our partners.”

Empower Innovation and Collaboration

In his closing, Bellin said that Canoo’s EV’s will look nothing like what’s on the road today. With a range of planned vehicles including commuter, lifestyle, and commercial models available for ride and delivery services, Canoo is setting out to change mobility for good, and have adopted the 3DEXPERIENCE platform to drive digital innovation for this new generation EV.

Click here to watch Olivier Bellin introduce Canoo at the 2019 3DEXPERIENCE FORUM.

To see more speakers featured at our 3DEXPERIENCE FORUM click here:  3DEXPERIENCE FORUM 2019 Videos

Meaghan Murphy

Meaghan holds her Bachelor’s degree in Psychology from Sarah Lawrence College in Bronxville, NY. Prior to Dassault Systèmes, she worked as regional marketing manager and occasional freelance script writer. She has a passion for writing, education, nature, science, and technology. She is currently pursuing her dual MBA/MSM from Suffolk University in Boston.

Latest posts by Meaghan Murphy (see all)