The Future Of Personalized Products

The race is on to deliver customers what they want- more personalized products and experiences. When customers have a wide variety of options in a saturated market, one key way to differentiate yourself is to offer products that meet a customer’s exact needs.

Our recent CES 2020 Survey, conducted in partnership with CITE research, surveyed 3,000 consumers in the United States, China and France to better understand preferences and trends in mobility, cities, healthcare and retail. The survey revealed that customers are willing to pay more for goods that are customized to meet their unique needs. Yet there is a balance between personalization and data privacy. Our survey found that when consumers give up their personal data for product tailoring they expect an exchange, on average, a 25.6% cost savings. Another key finding was that 83% of customers expect these customized products to be delivered in a matter of minutes.

The 3DEXPERIENCE platform helps to meet this design challenge for engineers to deliver products in a customized, rapid and responsive way through the capabilities of virtual simulation. The platform also allows for an integrated and seamless digital collaboration approach, which works to accelerate product development and delivery.

Interested in learning more? Read the full article, Consumers Are Hungry for Personalized Products by Beth Stackpole in Digital Engineering.

Meaghan Murphy

Meaghan holds her Bachelor’s degree in Psychology from Sarah Lawrence College in Bronxville, NY. Prior to Dassault Systèmes, she worked as regional marketing manager and occasional freelance script writer. She has a passion for writing, education, nature, science, and technology. She is currently pursuing her dual MBA/MSM from Suffolk University in Boston.