In today’s fast-changing world, design has taken center stage in driving meaningful experiences for customers, citizens, and business stakeholders. From being responsible for basic product execution, designers now work in close cohorts with engineering teams on the end-to-end value chain, right from conceptualization and delivery, to post-deployment sustenance.
This is exactly why it is time to reimagine the roles of design from an interdisciplinary perspective, empowered by digital continuity, as they ideate, collaborate, in the age of experience.
Listen to this insightful podcast by Anne ASENSIO, Vice President Design, Dassault Systèmes as she shares her thoughts on how companies can design a desirable future by leveraging digital technologies, the importance of designing experiences instead of designing products in today’s economy and her message to the young designers of today on succeeding in the age of experience.
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