Reinventing Retail With Digital Transformation


Achieving digital transformation is the first and foremost step for a retailer to re-define the shopping experience for a consumer. In addition to deliver value to empowered customers, digital revolution also drives operational efficiency. Online retail business is the next generation shopping format with high potential for growth in the coming years. Retailers, after making physical stores successful, are now foraying into the domain of e-shopping and e-retailing. It is also expected to be the next big thing in the sector by 2020 with its estimated reach as US $70 billion by 2020. The Indian retail industry is one of the fastest growing in the world. Increasing participation from foreign and private players have given the sector an impetus, elevating its status in the global market.