Manufacturing In The Age Of Experience


Spread across two days, attended by over 170 delegates and over 50 media personnel; a regional adaptation of the company’s global ‘Age of Experience’ event series – ‘Manufacturing in the Age of Experience’ held in Pune, India on June 8-9, 2017 received an overwhelming response. The event also provided an opportunity to showcase the state-of-the-art 21000 sq. ft. capacity that hosts over 2000 Dassault Systèmes employee in Hinjewadi, Pune.



With June 8 being the  Media Day, the press briefing was addressed by Guillaume Vendroux, CEO, DELMIA, Dassault Systèmes and Samson Khaou, MD, India, Dassault Systèmes. Samson provided a perspective on Dassault Systèmes’ business in India, the Go-To Market strategy while Guillaume provided a sneak peek into how the 3DEXPERIENCE platform is enhancing synergized manufacturing operations worldwide. The session was followed by a Q&A and a tour of the 3D Playground comprising of 3D LEAN EXPERIENCE, 3DEXCITE, 3DEXPERIENCE FACTORY, FUTURE MANUFACTURING COCKPIT, 3DVQDT APRISO and DIGITAL CONTINUITY.


Providing a depth overview of the Industrial Engineering and Automotive sectors two parallel media briefings were organized led by Shree Harsha and PM Ravikumar respectively. The sessions provided a detailed perspective on connected cars and vehicles, ADAS, Euro VI norms, Bharat NCAP that are key discussion areas in the automotive industry. The manufacturing session addressed Additive Manufacturing and role of simulation in manufacturing.


The next day, the event commenced with a full house and unprecedented level of enthusiasm as Prof. Sridhar Seshadri of Indian School of spoke about collaboration and how Make in India can be an excellent practical procedure in the OEM and MSME segment as well. After Prof. Seshadri’s key note, Mr. Eric Borgard of FAURECIA showcased digital manufacturing in relation to the collaboration between product and product engineering. He also spoke of ‘Project TIGER’ – the backbone for Digital Continuity; single data model for product and process, primarily built on 3DEXPERIENCE platform. He also spoke about the usage of DELMIA suite to leverage digital continuity.  He added, “The combination of the 3DEXPERIENCE platform and DELMIA plant simulation tools is a major step towards integrated product/process development and a foundation for the digital enterprise.”











After two distinguished external speakers; Guillaume Vendroux, of DELMIA, Dassault Systèmes took the stage and his presentation focused on the experience economy transforming manufacturing. He explained the shop floor cycle to the partner members and customer delegates. He added, “DELMIA delivers digital continuity – at the core of what we do is to optimize business processes. It is easier now to predict the future and that enables us to be agile and give us the time to ponder over the solution.”

Post the break, Mr. Yogesh Deo of Tata Motors presided the session, discussing about the evolution of digital transformation from ‘Point Solution’ to ‘Smart Solution’. He spoke about complete process planning and process validation and how Digital factory set up enables faster decision making. “The criteria that is in process is around– Clash Analysis/Detection; checking impact of changes; checking for operator ergonomics and others. There are various elements of smartness in solutions– Smart digital factory; smart assembly planning; smart process validation etc.”











Chandan Verma, Tata Cummins elucidated upon the race to Manufacturing 4.0 with respect to the deployment of Cummins Manufacturing Execution System (MES) and discussed its implications. He highlighted the key features – scalable in nature, configurable to uniqueness of all plants, plug and play design etc. There are close to 15 engine plants that use MES.

Laxmi Narasimhan from Mahindra and Mahindra spoke about the journey of the company in the last 4 years with relation to digital manufacturing. He also spoke about how digital continuity is a critical element for the ‘first time right’ manufacturing. M&M is using DELMIA process engineering which was showcased during the session.

The session was followed by a Panel discussion with the theme ‘Smart Manufacturing in the Indian Context’. The panel was moderated by Dr. Asim Tewari, IIT Bombay. The panelists, upon discussion and deliberation, came down to three major challenges that manufacturers face today:

  • Meeting global qualities and translating that into the process
  • Having huge capital investments and how to reduce OPE and OEE
  • Being cost effective and maintain profitability

Mr. Lagate of KPIT Technologies said that Smart manufacturing is beyond just improving productivity but also taking people to the next level, making them more intelligent. Guillaume emphasized on how we can capitalize and learn from the software and how better products can be produced from the shop floor. Prof Seshadri spoke about 3 legs to transformation – Tech; Management; Democracy/Governance. Lastly the panel concluded that in Indian context it is important to educate the company management that jobs are will be intact even with the inclusion of technology at various levels. The panel dealt on this industry issue of Automation and Recruitment especially in a country like India.

MSME and Industry 4.0 were some other discussion areas on which Guillaume responded “With the request of producing something better and cheaper, the ones with supply chain management would be the ones who would win. Simulation of supply chain would be key so that various components can be taken out and assessed.” He also added, “We are enabling machines to do more on their own – including the ability to comment on future if the system can learn. It is not to steal jobs of people but to enable them to have better jobs. Teams are to be more autonomous; there have to be more smart scenarios to deal with. The processes cannot be completely automated and a lot of human interaction would be required.”

Commenting on the core expertise of the companies in the future; Guillaume added, “Startups make their own processes and businesses would have to have similar imagination that they can solve problems in newer ways– that would be the core expertise/differentiator; it would not be the tech but how you organize business models/processes would be key.”  Mr. Lagate said, “Understanding the customer and creating a value innovation in product/processes would be key. There would be more value to integration of domain knowledge and technology.” Prof Seshadri added, “Manager of the future has to quickly grasp and retool and that would be the core expertise of the businesses in future.”

After an interesting panel discussion the audience had a networking lunch and group trips to the 3DEXPERIENCE playground. The delegates were interested in the demonstrations and the team provided a hands on experience that they could relate to. Post lunch the stage was set for tracks on Product and Process innovation. Product innovation tracks had discussions on the evolution of Additive Manufacturing, simulation driven design training techniques and analytics for better decision making; while process innovation track showcased videologs for different deployments including ADA, L’Oréal etc.

As attendees were left seeking even more from the Manufacturing in the Age of Experience platform, the concluding moment arrived. The feedback turned out to be interesting with several attendees appreciating the fact that the event was held in Dassault Systèmes 3D PLM campus, while others appreciating that it was an excellent platform to network and interact with other business leaders, exchange innovative ideas and share compelling stories. The audience found the sessions informative, inspirational and practical as we discussed steps that businesses can take to transform their manufacturing operations – thus effectively making it a success.

At Dassault Systèmes, we are happy to be at the forefront of the Smart Manufacturing revolution in the country by offering the 3DEXPERIENCE platform to help move manufacturers ahead in order to meet the needs of consumers in the Experience Economy.  Every day we are inspiring new generations of makers, engineers, scientists, brand evangelists and CEOs to create the disruptive experiences that are defining our era and creating industries of the future.

We look forward to welcoming you again next year and see you at our flagship event – the 3DEXPERIENCE FORUM in September 2017.