Economies change. These changes can be encapsulated by providing the typical example of the four-stage evolution of the birthday cake. In the agrarian economy, mothers made it from scratch, mixing all the ingredients. As the economy advanced, moms paid to have pre-mixed ingredients from grocery stores. Later, when the economy boomed, parents ordered cakes from the bakery that cost ten times as much as the ingredients. Now, moms neither make cake nor order them; instead, they spend more dollars on ‘outsourcing’ the event that in fact creates memorable experiences. This accurately sums up the fact that we are welcoming the emerging ‘Experience Economy.’
Experience has always been treated by 3D design engineers and manufacturing engineers as part of the product or service. But experiences are a distinct economic offering, and it could be identified from the fact that consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. In the progression of economic value, staging experiences have emerged as the fourth step, and it is where the competitive battleground lies. To realise the full benefits of staging experiences, businesses must deliberately design engaging experiences that command a fee.
How to stage experiences that sell?
The key to making the consumer experience the true focus of innovation is to capture insights and expertise from across a business’s entire ecosystem. Shaping the right experience requires not only the involvement of all roles within a company—from design engineering to marketing and sales—but also an effective collaboration between them. Only by connecting all the dots between people, ideas and data it is possible to drive value engineering, consumer loyalty, and engagement. Digital innovation and collaboration platforms enable us to use the virtual realm to invent new 3D designs, usage patterns, the products underpinning them, the associated production tooling and all the transformations with design engineering needed for companies to achieve leadership.
From product lifecycle management to experience- the Dassault Systèmes strategy shift
Product lifecycle management (PLM) was once touted as the hallmark of enterprise excellence, achievable with a mix of data consolidation and process re-engineering. Setting the vision high, Dassault Systèmes has shifted its corporate thinking which is now captured in the 3DExperience Forum. Consumers expect immediate answers, delightful experiences, and simplicity, which is identified as the pillars of what Dassault Systèmes calls The Age of Experience — additive manufacturing, Big Data, and the Internet of Things (IoT).
With 3DExperience, the key to designing the experience is systems engineering — a strategy that demands collaborative and simultaneous development of control over design engineering, hardware, and anything else in-between. The 3DEXPERIENCE platform is designed specifically to allow engineers to work with large-scale digital mock-ups of systems.
Moving forward in the experienced economy
3DEXPERIENCE Platform leverages the company’s world-leading 3D design engineering applications to transform the way products are designed, produced, and supported, enabling businesses to craft delightful customer experiences.
With the 3DEXPERIENCE Platform, we enable our customers to create ‘social enterprises’ that involve their customers in the innovation process. With its online architecture, the 3DEXPERIENCE environment helps businesses with verification and validation — anywhere in the development lifecycle of a product or service — the eventual experience they will deliver to their customers. In short, 3DEXPERIENCE powers the next-generation capabilities that drive today’s Experience Economy.