by Roxane Penne

WireWax offers you a way to make trending “taggable” video for your fashion campaign or music video.

WireWax, the successful Londoner company who develops the world’s first taggable video tool has already worked with the Canada’s largest online fashion retailer, SSENSE, but also Nike, Tommy Hilfiger, Rip Curl or Oki-Ni. Its tool makes your video “shoppable” and buzzes on social network. Thanks to this new application, when you watch videos and wonder, “where did he get that jacket?” or, “where can I buy that jacket?”, you can now buy this look right away.

My shop experience: I tried it and I was on the brink of wearing the same dress as Iggy Azalea

I was watching the music video of FKI, Iggy Azalea and Diplo on SSENSE and clicked on Iggy Azalea “SHOP THIS LOOK”. Then appeared on my screen all the things she wore. I opted for the dress. It was an HELMUT LANG dress, costing $620. In less than 2 minutes, I selected my size and… almost bought it online! No more frustration, have what you see in one single click; except the latest and recurrent obstacle is to have enough money on your bank account! 

Roxane Penne


Interactive Music video ‘I Think She Ready’ by FKIIggy Azalea & Diplo 

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