Russian Serie

From Russia to US Super Bowl

Russian designer Rubin Singer comes from a family of couturiers. His father created costumes for the Bolshoi Ballet and Stanislavski Theater. His grandfather, for whom he is named, was one of the most celebrated designers in the Soviet Union, dressing Russian royalty, Soviet political figures, and the social elite. He moved to New York, and after beeing among others, an Associate Designer at Oscar de la Renta, he launched “The Rubin Singer brand” in 2007, on the principles of edgy and sophisticated design. On February 3, during Super Bowl halftime show, Beyonce, Kelly Rowland, Michelle Williams, and 120 backup dancers wore his creations.

Rubin Singer

Nodic mythology inspiration

According to a press release, just after Thanksgiving, Singer presented storyboards from his fall 2013 collection titled “Valkyrie’s Dominion” to Beyoncé’s stylists Raquel Smith and Ty Hunter. Singer explains :“In Nodic mythology a Valkyrie is a female figure who decides which soldiers die in battle and which live. A woman with power, focus and unbridled sexuality; not unlike Ms. Knowles herself, was the starting point”. After he was chosen to dress the popstar, it took over 200 man hours for Singer and his team to build the Super Ball halftime show collection. Everything (like the bodysuit made of python, iguana, leather and lace wore by Beyoncé) was entirely assembled by hand. “We had to make the body suit have a tremendous range of motion and flexibility,” Singer said. “Beyoncé is such a fierce and intense performer we could not have the outfit constrict her in any way.”

Rubin Singer’s sketch for Beyonce (


This post is also available in: French

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