It’s been a month that FashionLab met with Josh Shires, co-founder of the UK based start-up Mous. The entrepreneur tried out Dassault Systèmes’ facilities, more specifically the FabLab (3D Printing laboratory). In that occasion, we had the chance to attend a compelling presentation of their star product: the Mous Musicase.
(Josh Shires, photo taken @ 3DS FabLab)
It isn’t just about design and fun; the Mousicase is certainly an essential protection for your iPhone, but also … for your headphones! By sticking them to the case, Mous erases the fear to loose or to forget them. “Hate tangled headphones? Hate having to buy new headphones? Head forgetting your headphones?
This idea came to life a few years ago, while Josh was still attending college in Oxford. “From as early as I can remember, I have always wanted to create things, and manage situations – not always to my benefit of course – I had this niggling feeling, and I suppose an arrogance that told me, “I could run this company way better” and after graduating I had my laser guided plan at the ready” he says.
Henceforth, he thought of potential solutions to wipe away this daily bummer: Where are my headphones? Strong of his engineering background, he began to shape the Mousicase. “An Engineering background provides you with so many skills to becoming an entrepreneur; logical thinking, making you take good business decisions, mathematics, meaning you are not afraid of spread sheets and business plans, a technical understanding means you have a great overview of the technology around you, and technology is King! But most of all, an Engineer never gives up, completing an Engineering degree is hard work, and this prepares you so well for your journey ahead.”
Josh didn’t give up; we worked hard and designed the Mousicase using SOLIDWORKS, Dassault Systèmes software.
In order to develop his business, he looked for a same-minded partner; James Griffith soon became his fellow co-founder. Working hand-in-hand but with different skill sets, James and Josh share the same vision and approach to business. “After taking the scary plunge to quit our jobs, we now devote our full energy to Mous. After 25 prototypes and 670+ late nights! Mous Musicase was born on 7th November at Engadget Expand NY, the first of a long line of innovations for Mous.”
The project is now open to anyone interested by the journey through a KICKSTARTER campaign.
Find the project and more information at: https://www.kickstarter.com/projects/mouscase/mous-musicase-iphone-case-with-headphone-storage
FashionLab encourages innovation and disruptive thinking. Share this perfect Christmas present with your friends! @MousCase