The announcement earlier this year of the upcoming release of the Apple’s watch arouses the curiosity of the public and designers. Everyone fantasizes about the appearance of the new unavoidable gadget whose launch date has not been officially fixed yet.

This concept Creation by Jivaldi team, offers both a flexible interface and a futuristic design. If the watch looks ‘pretty heavy’ and not really ergonomic, to not say highly impractical), the overall design, however, remains credible in its presentation and quite fun.


What is your opinion?













Designer: James Ivaldi

This post is also available in: French


  1. Highly impractical yes. I agree. and bulky.
    Looks like it could break within a year.
    Probably keeps slipping around; You’d have to rotate it back into position each time you want to use it, which pretty much beats the purpose of having something right there ready to be used on your wrist.

    Highly unergonomic.
    Looks like something that could make your wrist cramp due to the stiffness and how strictly it holds your wrist.
    Lack of size adjustment on a watch is a huge fail, I think not even Apple would let something like this through.

    Highly uncomfortable.
    No amount of edge chamfering is going to make a hard, rigid material comfortable to wear.
    Not to mention how hot it could get during certain weathers and the sweating.

    If I were a teacher at a university, and a student in need of a passing grade would come up to me and showed me this, I’d fail him; There are multiple signs of lack of creativity and thoughtfulness.
    The designer joined on the Apple bandwagon which worse than the designers that automatically reach for Helvetica.
    And I bet he sincerely believes that his “design” is minimalistic.

    Pathetic at least.

  2. Meh. I’m not impressed so far by this design. It’s fun though.
    Will wait to see the real stuff to have an opinion about the utility of a watch vs a phone.

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