The French luxe swimwear and lingerie brand has launched its first e-commerce site and has opened its very first flagship boutique in London as well. This is the first stand-alone Eres boutique in the UK, and the twenty-first around the world.


Well situated in the city, 24 Motcomb Street, right on the corner, the all white new store is approximately 532 square feet (50 square metres), and is  catch shopper attention with its double display windows.

Interior decorator, Georges Rabineau signed once again this store design, as he has created chic and sober characteristic Eres boutiques design all over the world for the past 10 years.

The boutique already showcase the Autumn/Winter 2011 lingerie collection, and the 2012 swimwear collection.

Pictures: ERES 

This post is also available in: French

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