Asian Serie

The EcoChic Design Award China 2012 Grand Final took place at Shanghai Fashion Week 

Launched in Hong Kong in 2011, the “EcoChic Design Award” is a sustainable fashion design competition. Its aim is to inspire Asia’s emerging fashion designers to create mainstream clothing with minimal waste and to create a platform for the next generation of designers to break the conventional fashion boundaries.

An eye for design but also a mind for business and a responsible green attitude

During the competition process, finalist designers were trained with theory and techniques to enable them to create appealing sustainable clothing using zero-waste, up-cycling and reconstruction design techniques. The 10 grand finalists were provided with professional workshops in order to help them to create their six-pieces contest collection. The finalists sustainable garments were styled by world famous stylist Cheryl Leung, and shot by hype photographer Matthieu Lunard. They ultimately were judged by renowned experts, including Dorian Ho (Fashion Designer), Anderson Lee (Vice Chairman, Sustainable Fashion Business Consortium), Helen Lee (Deputy Secretary General of Shanghai Fashion Designers’ Association, Raffles Alumni), Margaret Kutt (Manager for Sustainable Projects, Esprit), Vega Wang (Fashion Designer) and Xiao Xue (Editorial Director of ELLE China).

Design by Chen Qin Zi – Winner of The EcoChic People’s Award China 2012  Photo: Matthieu Lunard 

This contest highlights Asia’s emerging sustainable design talent

Gong Jia Qi, a fashion design student from Raffles Design Institute Shanghai, won the EcoChic Design Award China 2012. Her prize will be to design a sustainable collection for Esprit made out of recycled textiles. Her “eco-friendly” special collection should hit the stores in China in 2013. “I am honored to win The EcoChic Design Award China 2012 and I hope my designs will inspire more Chinese designers and consumers to embrace sustainable fashion,” Gong Jia Qi says. “Designing Esprit’s next sustainable collection is a career-changing opportunity and I’m excited that I’ll be seeing my collection hit the streets of China.”

Chen Qin Zi won the EcoChic People’s Award China 2012 in partnership with John Hardy. She won the chance to visit John Hardy’s sustainable production facilities in Bali, Indonesia, “to learn first-hand how this luxurious and sustainable jewelry brand integrates sustainability into the core of their business and production philosophies”.

Yang Qi Ying won The EcoChic Design Award China 2012 Most Promising Student Award. She will attend Hong Kong Fashion Week in Spring 2013 to see some of Asia’s greatest designers.

Head picture Matthieu Lunard – Raffles students’ sustainable collections: Gong Jia Qi, Yang Qi Ying, Herlina Wijaya (from right to left)

This post is also available in: French

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