FashionLab will be part of the next 3D PRINT SHOW occurring in Paris from October 16 to 17, 2015.
In this perspective, 3D Print Show team interviewed Jerome Bergeret, FashionLab director, for a better understanding of FashionLab’s vision when it comes to 3D print in Fashion:
3D Print Show: What came first for you – Fashion, or Technology?
Jerome Bergeret : In fact both of them: technology for the fashion and luxury industry! I am personally convinced that 3D will tremendously change the fashion, luxury and retail sectors, and also the way we consume in the coming decade.
3DPS: Why is 3D printing appropriate for what you do at FashionLab, and when was it first introduced into your work there?
JB: 3D Printing represents a major change in our long term vision. We consider that 3D printing is one of the biggest changes that happened in the past two years in fashion. Thanks to this technology, we succeed in demonstrating our full strategy around 3D digital and 3D Print. After assessing 3D Print capabilities, we materialized our vision with a Footwear collection and 3D printed accessories with our historic partner Julien Fournié.
3DPS:What kind of designers and partners does FashionLab work with?
JB: FashionLab incubation programs are nurtured by the creativity of Julien Fournié, founder of the couture house that bears his name, and François Quentin, designer of complex luxury watches and Founder of the watch brand 4N. These designers believe that 3D can propel fashion and luxury to new heights and are partners of the FashionLab, working on the incubation project with engineers.
FashionLab by Dassault Systèmes is leveraging all innovative partners, especially on the visualization side. This is mandatory for us to combine our software and the 3D content with hardware in order to deliver a full experience for Consumers.
3DPS: How do your customers respond to your engagement with 3D printing technology?
JB: 3D Printing unleashes the 3D adoption with our client and their prospects. We have observed that since mid-2014, a massive increase for projects in 3D has occurred. 3D Printing succeeds in linking/reconnecting the Virtual & the Physical. The value of 3D usage has become extremely clear -not only for our B2B business, but more importantly for the consumer itself.
3DPS: Are people still excited, or for many of the people you work with, has the novelty of 3D printing technology worn off?
JB: Excitement is still in constant growth. It is obvious that a portion of the early adopters now have a certain idea/experience of what to do or not do with 3D printing. But the majority is still thinking of new concepts that for some of them are amazing. 3D printing is accelerating and at the same time is allowing new entry players – who see in the possibility in the tech – to pioneer.
3DPS: Will 3D printing be as important for the future of fashion as so many people expect it to be? And if so, when?
JB: 3D printing is a key milestone that unlocks the full 3D processes/values that we have invested in for years. It is extremely important, and will contribute to major changes in the Fashion Industry. We can’t say that the shift of business models have started to happened as we are just at the beginning. The next coming decade will see a drastic acceleration of adoption, combined with the growing technique and capability of 3D printers to ultimately create soft goods.
Copyright images: Footwear Collection – prototypes in 3D Print by JULIEN FOURNIE and Accessories collection in 3D Print by JULIEN FOURNIE
This post is also available in: French