What's in a name?

Why is choosing a company name with care so important?

Because choosing a company name with care means going beyond simple marketing concerns…

To age well, a name should speak to a company’s unique DNA and not today’s hot trend.

To stand out within the frenzied mass of today’s Internet, a name must also be both distinct and instantly recognizable. Confusion is the enemy of a strong brand.

We strove to ensure Exalead would reflect us uniquely and accurately: both what we were yesterday, and what we will be tomorrow.

Thank you, Steve Arnold, for a helpful reminder to us all of the importance of choosing a name with care…

Read Steve Arnold’s blog entry on ArnoldIT