Why the customer drives innovation in the experience economy

Why the customer drives innovation in the experience economy

Published on June 18, 2018
The term “the experience economy” was coined in the 1990s to describe how customer experiences ...

Key challenges facing the Aerospace and Defense sector

Key challenges facing the Aerospace and Defense sector

Published on June 7, 2018
In my role as Sales Director for Aerospace and Defense in the UK for Dassault Systemes, I wante...

Innovating a clean sweep in the Cloud

Innovating a clean sweep in the Cloud

Published on May 28, 2018
Cleaning is big business for Kärcher, the world’s leading provider of efficient, resource-conse...

Destination Digitalization:  PLM takes travel company TUI Nordic in new directions

Destination Digitalization: PLM takes travel company TUI Nordic in new directions

Published on May 7, 2018
Product Lifecycle Management is a process usually associated with manufacturing operations. Can...

How to Reduce the Time-to-Market by 80 percent

How to Reduce the Time-to-Market by 80 percent

Published on May 6, 2018
A shorter time-to-market is more important than ever. A new product that hits the store shelves...

In sync and agile: a model-based solution for software product lifecycle management.

In sync and agile: a model-based solution for software product lifecycle management.

Published on April 16, 2018
From scales that measure weight and track fitness goals, to self-driving cars and intelligent a...

Creating the Connected Experience: innovation through software

Creating the Connected Experience: innovation through software

Published on April 11, 2018
As Hurricane Rita was heading towards Florida in 2017, Tesla automobiles throughout the state r...

Experience Thinking: the Customer Experience Comes First

Experience Thinking: the Customer Experience Comes First

Published on April 5, 2018
Nowadays we no longer buy goods and services, we purchase experiences instead. The customer exp...

Experience and Next Gen Digital Marketing Really Do Go Hand in Hand

Experience and Next Gen Digital Marketing Really Do Go Hand in Hand

Published on March 8, 2018
The modern marketer in 2018 is increasingly engaged with ‘tech toys’ like data analysis, virtua...

Plant Asset Management: 7 important questions and answers

Plant Asset Management: 7 important questions and answers

Published on February 28, 2018
Your wish as an ‘asset owner’, certainly in the chemical industry, is to show that your factory...