The Power of Under Armour + ENOVIA

I never used to think about how companies crank out clothing lines until I started working for Dassault Systèmes. Well, let me take that back. I’d thought about fashion designers with their colored pencils and drawing pads, but that’s about it.

But when you think about it, apparel companies are lean, steaming production machines. Crank takes on new meaning. And you’ve got to do it with the right ‘products’ that meet ever-changing consumer trends.

Now add TECHNICAL WEAR to the mix. I mean intelligent clothes that help your sports performance. We’re not quite ready for mainstream mood altering apparel (it’s in the works, folks, think nanoscience!), but there is a new apparel category called Performance Apparel.  So not only do they have to crank, they have to engineer too!

The common goal between Under Armour’s designers, developers, sourcing people, and all the rest is to “make all athletes better.” Their CIO Jody Giles explains how they accomplish this, “getting that ball over the finish line” in the video below. Crank up your volume if you like rock music!

Another video brought to you by what I lovingly call . . . the DS Cube.

So next time you buy Under Armour, maybe you’ll think about Dassault Systèmes and ENOVIA . . .

Best,

Kate

  • It is, however, becoming more plus much more common for
    a shipper to supply cars directly to the house from the buyer.
    Is the complete cost as it is, or maybe there is additional charges.
    Also, discuss with to friends and relatives for
    just about any advice on auto shipping services they could have used inside
    past.

DO NOT PUBLISH: The Power of Under Armour + ENOVIA

Important note from Muriel FRANCIUS:

Since September 1, 2015, this article has been switched to the Draft mode in order to don’t display it anymore from 3DP. Request done Celia NEWHOUSE because Armour is not anymore a customer.

 

I never used to think about how companies crank out clothing lines until I started working for Dassault Systèmes. Well, let me take that back. I’d thought about fashion designers with their colored pencils and drawing pads, but that’s about it.

But when you think about it, apparel companies are lean, steaming production machines. Crank takes on new meaning. And you’ve got to do it with the right ‘products’ that meet ever-changing consumer trends.

Now add TECHNICAL WEAR to the mix. I mean intelligent clothes that help your sports performance. We’re not quite ready for mainstream mood altering apparel (it’s in the works, folks, think nanoscience!), but there is a new apparel category called Performance Apparel.  So not only do they have to crank, they have to engineer too!

The common goal between Under Armour’s designers, developers, sourcing people, and all the rest is to “make all athletes better.” Their CIO Jody Giles explains how they accomplish this, “getting that ball over the finish line” in the video below. Crank up your volume if you like rock music!

Another video brought to you by what I lovingly call . . . the DS Cube.

So next time you buy Under Armour, maybe you’ll think about Dassault Systèmes and ENOVIA . . .

Best,

Kate

One Response to “DO NOT PUBLISH: The Power of Under Armour + ENOVIA”

  1. Genesis

    It is, however, becoming more plus much more common for
    a shipper to supply cars directly to the house from the buyer.
    Is the complete cost as it is, or maybe there is additional charges.
    Also, discuss with to friends and relatives for
    just about any advice on auto shipping services they could have used inside
    past.

Comments are closed.