Meeting seasonal fashion demand with 3DEXPERIENCE

With its rapidly changing trends and seasonal lines, the apparel industry is one of the most dynamic industries in which a company can operate. But how do apparel manufacturers keep up with shrinking product development cycles? And how do they manage to react to customers’ rapidly changing needs while also meeting their expectations?

LF Corp (LF), a Korea-based company engaged in the manufacture and distribution of men’s and women’s apparel, was facing these very challenges. As Korea’s leader in the fashion industry with over 34 brands such as Hazzys, Maestro and Towngent, LF needed to find a way to deliver a quick response to market demands.

To help meet these challenges, LF adopted Dassault Systèmes 3DEXPERIENCE® platform and its PLM solution for fashion, My Collection. 

My Collection’s Design Library has a strong data management component.  This allows LF to quickly create new products by easily modifying materials or patterns, as well as develop seasonal concepts. The solutions provide users with a single data source which allows people from different disciplines across LF to collaborate and share information such as what raw materials and colors to use in in order to get the seasonal concept right. My Collection also offers a way for LF employees, management, buyers and designers to monitor project status in real time to help make faster decisions. This led to a 60% reduction in days needed to deliver a new seasonal collection.

With strong benefits so far, LF plans to leverage Dassault Systèmes solutions in others ways.  They are developing processes to gain more business insights in order to help to improve their customers’ buying experience.  They also want to synergize collected data to forecast market trends by considering sales data and consumer feedback. And, LF plans to enhance consumers’ online shopping experience with the help of Dassault Systèmes’ 3D simulation technology.

Check out a new video to discover more about how LF is using 3DEXPERIENCE to meet their business goals now and in the future.

 

 

Alyssa

Alyssa

Alyssa is a Communications Director on the Dassault Systèmes Corporate Publishing team. She’s been part of DS for over 16 years, in roles ranging from public relations to marketing programs. @DS_Alyssa
Alyssa

Latest posts by Alyssa (see all)