Is Dassault Systèmes a Design Company?

While Dassault Systèmes has always been about design (see mission statement below), you probably know it best as a software R&D company, or perhaps when you think Dassault Systèmes, you think planes, trains and automobiles. Rightly so.

But look at our mission statement:

“Enable people to create innovative products and experience the whole lifecycle to build a better environment for the future.”

Doesn’t that scream design, i.e. designing the future?

Here enters the Dassault Systèmes Design Studio.

Our Design Studio story began one year ago when we announced Anne Asensio as vice president of design experience. You may be asking yourself, “what’s design experience supposed to mean?” It’s listed in Wikipedia as experience design, and basically about designing for the user experience, or as Anne likes to say, designing with “human at the core.”

Anne is a prolific creative and creator (20+ Design years at Renault, General Motors . . .). Since last year she’s been busy designing the designs of Dassault Systèmes from the inside out. (Ok, pun intended!) One deliverable is the creation of the Dassault Systèmes Design Studio, aka DS Design Studio.

Because PLM and, well, our lives (experiences, memories and futures) are intermingled with design, we’ll be talking about it through the coming months on 3D Perspectives. Call it a warm-up or introduction, 3D Perspectives’ Design Series 1 is dedicated to the Design Studio so that you can:

• Learn about DS Design Studio’s mission
• Explore its ‘four pillars’
• Get to know the people behind it
• . . . and get revved up for future Design posts

If you’d like to follow our series, the easiest way is to subscribe to 3D Perspectives via email, RSS or Twitter.

We’d like to hear from you, so don’t be shy about leaving comments. The blogosphere is a domain of discussions, so let’s get the Design talk rolling!

Meanwhile, stay tuned for my next post exploring the DS Design Studio mission . . .



  • I think your sentence needs a little design.

    “Enable people to create innovative products and experience the whole lifecycle to build a better environment for the future.”

    Experience a lifecycle to build a better environment?????

    I have been in PLM since the begining and have worked for DS and I have no idea what this means. Imagine a poor customer.

  • I was amused by this little linked named Blog Chart. I will need to go and read some other blog to see if they have a team of lawyers. It is amazing but I think this is the first blog that has a license agreement.

  • Hey Kate, nice move, but … why a Blog Chart and all the Registered Letter blabla?!? Even Microsoft lawyers did not put such an horrible thing in place! The blog is here to provide an “open discussion framework”, not to give readers the feeling that Big Brother is watching them…

    Beware of bad reactions, like this one:

  • admin

    Hi Chris,

    Thanks for your comments. Hey, and you’re the first to comment! 😉

    It’s great to get feedback from folks about our mission statement. You could add after “experience”, “product [lifecycle] in 3D” if you will. (I’m told mission and vision are meant to be read together, oops! I should’ve included our vision statement, “3D opens the door to the world that we imagine.”)

    DS is trying to get at what we call lifelike experiences. Through our software solutions, we hope to help PLM participants “experience” the products in question before they are actually produced, when it’s still time to make design adjustments. The idea is that the more lifelike an experience with the 3D virtual product, the better you can adjust it in a meaningful way for the real world. I think ultimately we’re striving to help customers benefit from immersive design experiences, which I’ll be blogging about tomorrow (Design Studio pillar 3).

    Per your blog chart comment, I don’t want in any way you or anyone to feel deterred about leaving comments. So I’ve taken off the sentence and blog chart. Instead I placed the web terms of use in the footer, so please comment away. 🙂