Immersive car buying experiences with DS Automobiles

DS Automobiles, the luxury division of PSA Group, has a mission: develop an end-to-end digital system of communication, distribution and sales that allows them to present their entire product line via immersive experiences and to know their customers in great detail to anticipate their needs and desires.

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Launched in early 2015, the company is all about embracing the digital world; they even broadcast their brand launch press conference live on Facebook. At the 2016 Geneva Auto Show, DS Automobiles was showcasing their new DS3. They did so by allowing attendees to put on an HTC Vive headset which would allow them to experience what it would be like to sit behind the new supermini. Through this highly immersive, realistic and complete virtual experience, customers could easily imagine the possibilities by allowing them to envision themselves in the car in real-world situations. They were also able to see how easy (and fun!) it would be to personalize the vehicle. The DS3 offers more than 3 million combinations, from the dashboard to the upholstery to the mirrors and more. Consumers can configure the car, and then virtually experience it to make any changes before purchase.

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DS Automobiles hopes this will help them sell more cars more easily and more quickly, as well as help them capture knowledge to develop future solutions. They were pleased to tightly partner with Dassault Systemes to bring their “DS Virtual Vision” to life, leveraging the 3DEXPERIENCE platform and its Virtual Garage Industry Solution Experience o harness all data, connect key stakeholders and create these immersive experiences with efficiency.

Watch now a video on DS Automobiles’ DS Virtual Vision. You can also read an article written by DS Automobiles’ Executive Director, Global Sales & Marketing, Arnaud Ribault, in the latest issue of Dassault Systemes Compass mag that explains the mission of DS Automobiles in his own words.

 

(Images © DS Automobiles) 

Alyssa Ross

Alyssa Ross

Alyssa is a Communications Director on the Dassault Systèmes Corporate Publishing team. She’s been part of DS for over 16 years, in roles ranging from public relations to marketing programs. Twitter: @DS_Alyssa
Alyssa Ross

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