In the Age of Experience, any technology that can help to deliver a superior customer experience is a bonus. Immersive virtuality (iV) – the full spectrum of technologies from augmented and virtual reality to holograms – is one of the most transformative advantages business leaders have ever received. Why? Because unlike traditional forms of communication, immersive virtuality – especially virtual reality (VR) – is processed in the part of the brain that deals with emotion and memory. In other words, companies can use iV to create experiences that connect with their customers at the emotional level and create lasting memories.”
Monica Menghini, Executive Vice President and Chief Strategy Officer, Dassault Systèmes
The new issue of Dassault Systèmes’ corporate thought-leadership magazine, Compass, focuses on Immersive Business in the Age of Experience. Across seven articles in the cover section, we look at what established companies have been doing with iV and what new opportunities are emerging in design, marketing, manufacturing and science. We explore the impact of more affordable, portable and increasingly collaborative head-mounted display technology, ranging from manufacturers that use it for product validation and problem detection to helping consumers to experience their products in a natural, powerful way.
The issue is full of articles on other topics too, such as:
- the promise of gene-editing technique CRISPR (whose development team was just shortlisted as Time’s Person of the Year)
- tips for established organizations to foster an innovative spirit across their business
- how retailers and designers are embracing 3D printing
Read this issue now to discover these stories and much more!