How Can You Hear the Voice of Your Customers?

Last time I talked about the connection between PLM and World Content. You can see my previous post here where I explore the connection between physical and virtual worlds.

But what about the connection between the virtual worlds we use to develop products using PLM 2.0 technologies and the virtual worlds of our customers? They are not the same.

This is should be pretty cool, right?

When I first time thought about it, my initial take was about simply analyzing and monitoring social networks. You can learn a lot by trying to search what people are saying about your product on Twitter. Try http://search.twitter.com and you can discover a lot of news about your product and/or services.

But you can go and discover much more information about what you customers are saying by analyzing and monitoring different Web content. Take a look on this cool video from Calif. company Attensity.

http://www.youtube.com/watch?v=0C1wq_tcR-Y

So, what we learned. PLM has a huge potential to be connected to the outside worlds of consumers, not only by providing virtual services related to designing and manufacturing products, but, I believe, in the future also by analyzing how to listen to the voice of your end customers, the consumers of the same products.

What do you think?

Best, Oleg