Great design is everything… and not enough   

Imagine the disappointment. Your design is innovative and beautiful. Your product is as useful as it is intuitive. A perfect marriage of form and function.

You did absolutely everything right.  And yet, your customers keep leaving you. Why?

To put it simply, your customers leave because they can. Easily. Today’s markets are transparent, production is global, competition is fierce and consumers are powerful. With comparative price, availability and performance information available online 24/7, companies can easily discover and copy one another’s innovations, and rapidly bring alternatives to market. And customers can easily survey all options and switch allegiance at will.

How can companies combat this? When a customer becomes engrossed in a compelling experience, rather than simply purchasing and using a product, a true relationship can be formed and a bond of loyalty created.  This is the reason “customer experience” has become a top priority for CEOs.

So, how do companies create these experiences?  In a new 3-page paper, “Design in the Age of Experience,” Dassault Systemes explores the current design environment and how companies employing a traditional strategy of competing on price or features or even just design find themselves struggling to sustain the game of one-upmanship and manage customer churn.

How can a company transform itself to thrive in the Age of Experience?  We invite you to discover this answer now!

You can also check out here to see more about discussions held at our recent event, Design in the Age of Experience, that took place last month in Milan, bringing together ~400 attendees from different industries and from around the globe.

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Alyssa

Alyssa

Alyssa is a Communications Director on the Dassault Systèmes Corporate Publishing team. She’s been part of DS for over 16 years, in roles ranging from public relations to marketing programs. @DS_Alyssa