Augmented Reality Goes Postal

Is Augmented Reality going mainstream? Now instead of having to wait in line at the US Post Office to see which Priority Mail Flat Rate Box you need, you can figure it out ahead of time, at home or work with a printed AR tag, your webcam and computer.

I don’t live in the US right now, so will someone please tell me: what’s the advantage of doing this, other than because it’s cool?

Here’s the official “how to” video:

I tried leaving a comment on the USPS’ blog, but it kept thinking I was a bot. Hmmmm.