Case Study: 3DEXPERIENCE Enables KKAA to Renew Its Focus on Materials

Kengo Kuma and Associates (KKAA) have taken on larger and more complex projects, and expanded around the globe. Through this growth, as KKAA worked to maintain data accuracy, a strain was put on its previous 3D modeling software.

The company therefore adopted the 3DEXPERIENCE platform on the cloud—and the Design for Fabrication industry solution experience—to accurately manage a wide variety of parameters in real-time, across multiple disciplines, during the development of architectural projects.

As a result, KKAA streamlined its design creation and change processes, created a single database of revisions for future reference, and improved design quality while retaining the essence of the “Kengo Kuma” design philosophy.

click to tweetTweet: Case Study: #3DEXPERIENCE Enables @kengokuma to
Renew Focus on Materials @3DSAEC

Computerized Architecture Helps Bring Out the Beauty of Natural Materials

Kengo Kuma, a Japanese architect with a body of work that surpasses national boundaries, has made a name for himself with his innovative use of shapes, unique creative voice, and focus on organic materials like wood and bamboo.

From Kuma’s perspective, computerized architecture plays a vital role in making that vision a reality.

“The CAD technology and 3D tools that have made their way into the architectural design world are pointing us toward a renewed focus on materials,” Kengo Kuma, architect and founder of Kengo Kuma and Associates said.

“With computers, we can dream up any architectural space we want and convert ideas into actual drawings. At the same time, we rely more and more on actual organic materials to get the job done. However, it’s really hard to use these materials as there’s so much variability and you have to deal with different shape and size restrictions,” he explained.

“The challenge is figuring out how to get all these materials to fit together into a functional structure. That’s where computers are so essential. We’ve shaped concrete into viable structures without ever needing advanced computer technology, but you need computer technology to bring organic materials to architectural fruition.”

Kengo Kuma and Associates - technology brings organic materials to architectural fruition

click to tweetTweet: “You need computerized tech to bring organic materials to architectural
fruition” @kengokuma #3DEXPERIENCE @3DSAEC

More Accuracy and Stability

KKAA recently implemented the 3DEXPERIENCE platform, and its Design For Fabrication industry solution experience for the Architecture, Engineering & Construction industry, to replace the 3D software they were previously using for design development. The CATIA application was one of the key reasons the company was impressed by this solution.

Toshiki Meijo, Chief of Design, KKAA, said the decision came down to accuracy and data volume.

“Some software didn’t meet our accuracy requirements, while others got slower and less responsive when the project involved large amounts of data,” he explained. “As projects got larger and more complex, so did the challenges.”

For Meijo, Design for Fabrication has made a big difference through two key benefits: revision history and performance.

“With our old software, it was hard to figure out why employees made changes and what changes they made to arrive at the final version. There was no way to go back through previous modifications to see how things had changed,” Meijo said.

“CATIA gives us the ability to do that. If Kuma says that he wants to make a little change to an earlier design stage, for example, with this application it’s easy to do that. The performance is great, too; even when you’re working on a data-heavy project, the software never lags or crashes.”

Tomohiro Matsunaga, KKAA’s lead engineer for 3D modeling, echoed Meijo’s praise for the application’s technical prowess.

Design For Fabrication gives you an amazing amount of freedom when it comes to parametric modeling,” he said.

“It’s so nice to be able to bring everything together in parametric terms. It’s almost like there’s nothing you can’t make. The software is always stable, even when you’re working with many different parameters. Data never weighs the performance down, either, which is a big plus,” Matsunaga said.

V&A Museum of Design, Dundee
V&A Museum of Design, Dundee

One project where KKAA used CATIA for high-level parametric modeling was the V&A Museum of Design, Dundee, currently under construction in Scotland.

Kengo Kuma and Associates - 3D model
Positioning and optimizing about 2,000 planks on a twisted wall with the 3DEXPERIENCE platform.

To create the façade that would shape the design’s distinctive outward appearance with precast concrete called planks, employees had to optimize the necessary shapes and limit the number of odd-length ones populating the design.

According to Meijo, “CATIA let us optimize the 3D model in parametric terms, making it possible to cut way down on the number of irregular parts.”

click to tweetTweet: #kengokuma used parametrics in @3DSCATIA to cut down
number of irregular parts on @VADundee

Computerization Makes Organization More Creative

Kuma’s Tokyo office alone is currently home to approximately 170 staff members.

Although Kuma monitors the status of all the firm’s projects, he still has to find ways to help his employees maximize their creative capabilities.

Without that group energy it would be hard for the organization to sustain its steady stream of inventive, original initiatives.

“We focus on making our organization as flat as possible; we want everyone to feel responsible for themselves,” Kuma explained.

“To create that kind of environment and make employees feel confident about taking the lead on a project, we have to give staff members the ‘weapons’ they need. Building Information Modeling (BIM), which allows them to create a virtual 3D representation with associated data, is one of those weapons. Nowadays, you need to keep your budget in mind from day one, from the design stage onward, gathering feedback and making adjustments as you go along, instead of trying to balance the budget at the quoting stage. Without BIM, designers have trouble keeping tabs on costs and meeting deadlines.”

click to tweetTweet: #BIM is a weapon for employee empowerment & creativity
@3DSAEC @kengokuma #3DEXPERIENCE

Kuma’s offices are expanding, taking on large-scale projects with greater regularity, including more public-sector work.

With that growth, however, comes another challenge: making sure that the diverse range of projects retains the essence of the “Kengo Kuma” design philosophy.

In Matsunaga’s eyes, the integrated nature of the 3DEXPERIENCE platform and the possibility to access it on the cloud can help the firm meet its new challenges.

“The office still has a lot of old-fashioned, ‘analog’ elements, so I’m excited about using the cloud to share information and expertise,” he said.

“When Kuma approves a process, for example, we can share it with project stakeholders as a set of history data. That makes it so much easier to roll out his vision across our entire organization, including our locations in France and China. The technology lets us gather and share information on past projects, too. With those kinds of resources, we can pool our assets and expertise into a thorough, integrated structure that all employees, even our newest co-workers, can benefit from.”

While KKAA currently uses different software for various procedures, with the 3DEXPERIENCE platform, the firm aims to secure compatibility with other BIM tools and streamline the entire design process, including the tasks it assigns to affiliates, by integrating all activities on a single platform.

In addition to supporting the firm’s reputation for unconventional ideas and a dynamic creative environment, Meijo is also excited about what the 3DEXPERIENCE platform can do in terms of overall coordination.

“We always had trouble smoothly transferring 3D data from our designers to the construction and specialty contractors,” he said.

“The 3DEXPERIENCE platform gives us an opportunity to handle large-scale composite models, detailed drawing models, and everything in between. With that kind of versatility, we can eventually give every worksite uniform sets of data, while making maintenance and repairs much easier to deal with, something that will benefit our clients as well.”

Related Resources

Download the case study: 3DEXPERIENCE for Kengo Kuma and Associates

Learn more about Kengo Kuma and Associates

Learn more about the Design for Fabrication Industry Solution Experience



As head of global marketing for the AEC Industry at Dassault Systèmes, Mr. Moriwaki launches and promotes groundbreaking Industry Solution Experiences including "Optimized Construction," "Façade Design for Fabrication," and "Civil Design for Fabrication." He is a member of buildingSMART.