Stüssy Amsterdam has model ‘Strip for Likes’ on Facebook
Online clothes retailer Stüssy Amsterdam created a buzz for its last Facebook ad campaign featuring the picture of a bundled up model wearing all of the brand’s range of clothing, who, as the ad said, strips for “likes.” The more likes the brand received on its Facebook page, the more the model took off her clothes. The campaign created by Arnold Amsterdam, a new creative agency, has provoked numerous articles and reactions around the globe.
An edgy and controversial campaign
If the campaign was a success in term of partcipation (the young model quikly finished half naked) some observers pointed out that the “strip for likes” campaign was in violation of Facebook’s promotional guidelines. The document warn that, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.” Worse, Strussy campaign opponents denonced that, once again, the fashion industry used women as objects and deplored that this particular campaign sent out a clear message that “the female body is a mere vehicle for selling products.”
Since the campaign, the Stüssy page had received 21,700 likes.
What do you think of Stussy’s ad campaign?
Photo: Facebook/Stussy Strip for Likes