Shop like it’s the future

Adidas launched today, October 1st, a new kind of interactive window shopping experience that allows customers to order garments and accessoiries while passing in front of the window.

The new storefront window is a fully functioning virtual store with life-size products. The intuitive interface of the touch-screen window lets shoppers explore, play and drag life-size products they are interested in directly into their smartphone for easy and convenient purchase from adidas NEO online.

Window shopping experience with giant screen that allow customers to order garments and accessories

By visiting a simple URL via their smartphone and typing in a one-time PIN, the shopper’s mobile becomes interlinked in real time with a shopping bag on the window, showing a live view of its contents. Any product dropped into the window’s shopping bag instantly appears on the mobile. The shopper can edit product details, save products for immediate or later purchase and share with friends through social media or email.

Shoppers can also play with a life-size digital model showcasing NEO’s fashion range in a fun and engaging way. By touching hotspots on the window the shopper can make the mannequin show product details, interact with the product and make playful actions and movements.

This new simple technology is used as part of a six-week pilot test at the adidas NEO Label store-front in Nürnberg. 

This post is also available in: French


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