A market growing more complex every day… a paradigm shift for retail… the challenge of sustainability. How will fashion brands be able to keep their edge in the coming years? This man knows.
To better understand the issues facing the fashion industry today and tomorrow, AxiCom Sweden, PR Agency, had a chat with the pleasant and visionary director of FashionLab at Dassault Systèmes, Jérôme Bergeret.
AxiCom: What do you see as the three largest challenges facing the fashion industry in the next few years?
Jérôme Bergeret: First of all: the growing complexity of the market. There are many different types of company, brands, retailers, and each of them will try to apply their own business model to it.
Second, the growing revenue generated by the web channel. This even applies to the luxury industry. Digital is becoming strategic, a mandatory channel, and analysts predict that web sales will surpass traditional retail in 2017.
Third, sustainability is an issue that is steadily growing and that everyone has to address. I believe that 3D and digital technology can solve a lot in that respect.
AxiCom: How can the FashionLab initiative help designers and brands address these issues?
Jérôme Bergeret: The market will try to apply the best approach to every brand. So, by analyzing consumer demand better, brands can minimize the stock, and actually reduce the volume of confection, while increasing sales.
The next step is to deliver to companies the capability to offer digital products to the consumer in a way that brings the experience closer to what consumers get in a physical store.
In the not-so-far future we could see magic mirrors in the store itself, with a virtual model based on your body that could provide a side-by-side comparison, even from a panel of experts. The experience must be natural – technology is at its most beautiful when it isn’t visible.
Jerome Bergeret joined Dassault Systèmes in 2007 and was appointed Director of FashionLab in 2011. He is working closely with key influencers in the fashion industry. Previously, Bergeret worked in senior consulting and business development roles for a variety of software companies to deliver solutions to number of fashion customers.
This post is also available in: French